Linkedin Report 2023
Executive Summary
Professionals and business leaders around the world are asking how artificial intelligence (AI) may change work, and they’re coming to LinkedIn to deepen their understanding and share what they’re learning. That’s why we’re releasing our second Future of Work Report: AI at Work, which this report builds on our first report released in August 2023. It is designed to be a resource for professionals and business leaders who want to understand how AI is evolving and how it will impact them, their businesses, and careers.
This report is grounded in our world-class labor market insights, pulled from the one billion professionals and 67 million companies on our platform. Here are the three main takeaways from the report.
Professionals’ conversations and sentiments towards AI: Over the past year, AI has rapidly become a part of the cultural and business zeitgeist. On LinkedIn, we’ve seen conversations around AI increase by 70% and have also observed substantial increases in terms like “ChatGPT,” “Prompt Engineering,” “Prompt Crafting,” “Microsoft Copilot,” and “Generative Artificial Intelligence” on member profiles globally. Sentiment around generative AI (GAI) is largely optimistic, with 74% of executives believing that GAI will benefit their employees, and 47% of professionals globally believing that AI will help them move their careers forward by providing faster access to knowledge and insights. Plus, companies are investing in AI talent; the number of companies with a “Head of AI” position has grown by double-digits since December 2022. GAI by education, generation, and gender: We are in a period of rapid and continuous change in the skills required to perform our jobs. Insights from LinkedIn’s Economic Graph Research Institute suggest that more than half of LinkedIn members hold jobs that stand to be disrupted or augmented by AI, and the skill sets required for our jobs will change by up to 65% by 2030. What’s more, professionals with advanced degrees, Gen Z, and women stand to see their jobs change faster than other professionals. We believe that AI has the potential to help reset and rebuild systems across education and employment so that workers are more equitably prepared for the workforce and more objectively matched with and evaluated for opportunity. LinkedIn’s AI-assisted products will create more value for members and customers: While AI has long been embedded in our products and platform, we’re continuing to build new ways to bring the power of GAI to serve professionals in this rapidly changing environment. We’re helping make recruiters’ jobs easier with AI-assisted job descriptions and our new AI-assisted Recruiter 2024. The same is true for job seekers; we want to be more helpful during the job-seeking process. We are testing new AI-powered insights and recommendations for Premium subscribers to help them gain the knowledge, skills, and insight to land the right job more easily and efficiently. At LinkedIn, we are building products that help professionals and businesses reap the benefits of AI and create new economic opportunities for every member of the global workforce.
As AI evolves the workforce, we will provide regular data updates and thoughtful perspectives on how AI and AI-powered technologies, such as Copilot for Microsoft 365, are growing across the world of work and how jobs will no longer only be defined by titles but by a collection of skills and tasks. As the world’s largest professional network, LinkedIn is in a unique position to help the world’s professionals take advantage of the opportunity to not only shape this new era but benefit from it.